Which is earnings per click, which means for every click you set you will get an average return.
The EPC may be $10 so for every click you send to that affiliate product in the funnel you make an average of $10.
And the second is video. Using video to sell your affiliate products is the easiest way to get your message in front of potential buyers.
In all social platforms you see video being used and when you use it correctly and get your message across then the sky's the limit.